Field Notes

War stories and playbooks from inside the accounts

No content-marketing filler. Real numbers, real mistakes, real builds — written by the operator, not a content team.

Field Notes · 6 min read

I Managed Google Ads for 110+ Small Businesses at Once. Here's Where the Money Leaks.

After running Google Ads for 110+ small businesses at the same time, I kept finding the same four leaks draining budgets. If you're spending $1–5k a month, at least one of them is probably in your account right now.

Read →
Field Notes · 6 min read

AI Agents Now Run This Transport Company's Bookings, Dispatch and Follow-Ups. Nobody Types Anymore.

A build log from a real production system: how AI agents and n8n replaced manual bookings, dispatch and follow-ups at a transport business — the architecture, the decision points, and the three things that broke along the way.

Read →
Field Notes · 6 min read

Ten Years of Spending My Own Money on Ads Taught Me Things Client Budgets Never Could

Most marketers learn their craft on someone else's money — and it shows. After nearly a decade of funding my own DTC brand's ads out of my own pocket, here's what that teaches you that no client budget ever will.

Read →